CHELSEA KUBASIAK

1001 S. Forest Ave.| Ann Arbor, MI 48104| Phone: 269-503-6037 | Email: chekubas@umich.edu

OBJECTIVE

I am rising senior at the University of Michigan looking to leverage my industry experience and degree in Communication and Media Studies to help companies understand and engage with their audience. As a result of this engagement I aim to create quality marketing strategies leading to business growth and innovation. I hope to launch my career in marketing with an associate position.

EDUCATION

University of Michigan, Ann Arbor, MI Expected: April 2016

College of Literature, Science & Arts

  Major: Communication and Media Studies

  Minor: Digital Studies

  GPA 3.5 / 4.00

  Member of the Michigan Association of Communications Studies

  Member of the University of Michigan’s Habitat for Humanity Publicity Board

EXPERIENCE

Marketing and Sales Intern

MLive Media Group Grand Rapids, MI June 2015 – August 2015

  Contributed to design of new marketing strategy for new client, which included research of said company and proposition of potential marketing tactics based on research.

  Responsible for devising a brand twitter strategy, which was reflected in various daily posts.

  Curated various sponsored content articles in the Business-to-Business sector and the Business-to-Consumer sector, in order to connect with our client’s audience in a subtle and informative manner

Account Management Intern

MyFab5 Ann Arbor, MI September 2014 – June 2015

  Responsible for management of the Austin, TX, Atlanta, GA and Las Vegas, NV Accounts

  Managed from an Instagram platform to build affinity for the MyFab5 brand with “Foodies” in aforementioned cities

  Monitored account analytics to understand desires of our audience in order to increase brand following

  Increased account popularity with other account managers, leading to expansion of brand as a whole

Student Intern

Fleming Shared Services: The University of Michigan, Ann Arbor, MI September 2013 – June 2015

  Managed office reorganization from hard to soft filing system for the University’s Shared Services

  Record office inventory and assist in ordering of office necessities

  Led planning and coordination of office events

Virtual Intern

Prose Media New York City, NY May 2014 – September 2014

  Responsible for weekly blogs pertaining to marketing news and innovation, requiring in-depth research of industry trends

  Curated image macros and memes used to promote the Prose Media brand in an entertaining, but informative tone

  Managed research and data collection related to potential and current clients for analysis

Marketing/Advertising Intern

SKM Marketing West Bloomfield Hills, MI June 2014 – August 2014

  Assistant to VP of Project Management on Goodyear, Ford, and Edible Arrangement accounts

  Client outreach and client calls for aforementioned accounts to determine imprint design and approval

  Managed account invoices and client order requests regarding imprint alterations and complications

  Assisted spearhead of innovative augmented reality app created for Ford dealers

ADDITIONAL INFORMATION

Community Service

  LS&A Scholarship requiring 40 hours of community service per academic year

  Member of University of Michigan chapter of Habitat for Humanity

  Volunteered with Colon High School Varsity Softball team

  Volunteered with intern team for United Way through Intern Connect

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